JOB DESCRIPTION
Our client is seeking a Social Media Data Analyst who will transform social data into strategic insights that inform brand, marketing, and customer experience decisions. You will play a pivotal role in influencing business outcomes across our global hospitality portfolio by identifying emerging trends and inspiring culturally relevant content.
Responsibilities
- Build dashboards and define scalable processes to make social listening insights actionable across teams.
- Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
- Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
- Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
- Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
- Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation.
- Integrate insights across multiple social platforms (including video-first platforms and limited-access environments) for a holistic view.
- Partner with Analytics teams to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.
Qualifications
- Proficient in using social listening tools (e.g., Brandwatch) to build queries, categories, tags, and dashboards.
- Strong analytical skills with ability to interpret and synthesize social data into meaningful insights.
- Experience transforming complex data into clear visualizations—skilled at turning data into compelling stories for non-technical audiences.
- Naturally curious; passionate about exploring new approaches to social intelligence (including AI/machine learning).
- Eager to develop deep expertise in hospitality industry metrics that drive business performance.
- Solid understanding of evolving social media landscape/platform dynamics/best practices.
- Creative thinker able to translate insights into culturally relevant content ideas/engagement strategies for diverse audiences.
- Experience working in a global environment across diverse teams/time zones.
- Proven ability to partner with marketing stakeholders on content strategy/campaign performance/community engagement.
- Comfortable troubleshooting technical issues/navigating platform-specific data limitations.
Required Education & Experience
- Minimum of three (3) years of professional experience.
- At least two (2) years in an analytics, research, or insights role.
- At least one (1) year specifically analyzing social data.