Performance Analyst

JOB DESCRIPTION

Performance Analyst
(Contract, 10–15 hrs/month, Remote)

We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.

Responsibilities:

• Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications
• Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
• Collaborate with internal teams to gather context and align insights with client goals
• Provide optimization recommendations based on performance trends

• 5–8 years experience in digital media strategy, planning, or performance analysis
• Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys
• Strong understanding of performance storytelling and media KPIs
• Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred
• Proven ability to synthesize data into executive-level insights and recommendations