Job Type: Direct Hire
Location: Washington, Dc, District Of Columbia
Posted: 4/23/2021

Our client is seeking a multifaceted senior manager of marketing operations who would be responsible for all marketing systems, databases, and processes necessary to ensure the marketing operations team meets the performance and revenue goals. The senior manager will work closely with stakeholders from across the organization to administer the marketing databases and systems, and to oversee the team’s project management processes and marketing vendors to ensure that we are able to meet our organizational goals.


  • Partner with technology team and key internal stakeholders to ensure marketing systems are effectively and efficiently meeting our business needs
  • Administer the Marketing Technology stack, including, but not limited to our marketing automation platform (Marketo) and project management tools (Wrike)
  • Maintain a healthy marketing database, perform regular data cleanliness procedures, and oversee database growth and list management
  • Act as the internal email marketing expert, ensure email marketing best practices are followed, monitor deliverability and sender reputation, and manage the email calendar across multiple teams
  • Work with sales leadership to accurately represent marketable database to external clients, keeping up-to-date data cards, and pulling specific list requests for sales reps as necessary
  • Build and optimize automated email marketing campaigns to grow the size of marketable contacts using a variety of email-based engagement tactics
  • Ensure consistent campaign testing methodology is being applied and shared across all business teams
  • Provide regular database and campaign performance reporting for internal and external clients


  • Bachelor’s degree in marketing, business, or equivalent field of study preferred
  • 8 years of experience in marketing operations, database marketing, or email marketing, preferably in a B2B organization
  • 4 years of experience administering a robust marketing automation platform, such as Marketo, Eloqua, or HubSpot; preference is Marketo
  • A minimum of 2 years previous supervisory experience
  • Strong understanding of ROI-oriented marketing, with demonstrated experience in marketing analytics and campaign analysis
  • Strong communication and interpersonal skills including the ability to effectively interact with people from a range of disciplines (technologists, journalists, business teams, and senior executives)
  • A player-coach, with the ability to lead an essential internal function and dig deep into detailed process and data management areas
  • Proven ability to excel in a fast-paced, changing environment with the ability to work independently & collaboratively with cross-functional teams

Sign In

Not a member? Register

Related job openings

Senior Marketing Operations & Analytics Manager

Our mid-sized, up-and-coming technology client is seeking a senior marketing manager of marketing operations & analytics to help architect the ... see more

Senior Product Marketing Manager (ProFi)

An up-and-coming mid-sized, global, internet startup is looking for a senior product marketing manager to work within their marketing and ... see more

Marketing Manager

McKinley Marketing Partners’ large nonprofit client in Washington, D.C. is looking for a marketing manager to work a yearlong contract. The ... see more

Digital Marketing Manager

Our healthcare client is hiring a manager for digital marketing! This is a new role and is part of some amazing changes and growth within the ... see more

Marketing Project Manager

Our hospitality client in the DC area seeks a marketing project manager to join their team for a three-month contract with the potential to extend to ... see more

Communications Manager

McKinley Marketing Partners’ legal non-profit in D.C. is seeking a communications manager to join their team for a ... see more

Analytics Manager

Our large financial client located in Virginia is looking for an Eloqua Analytical Manager. The ideal candidate will have demonstrated ... see more