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Job Type: Direct Hire
Location: Washington, Dc, District Of Columbia
Posted: 4/23/2021

Our client is seeking a multifaceted senior manager of marketing operations who would be responsible for all marketing systems, databases, and processes necessary to ensure the marketing operations team meets the performance and revenue goals. The senior manager will work closely with stakeholders from across the organization to administer the marketing databases and systems, and to oversee the team’s project management processes and marketing vendors to ensure that we are able to meet our organizational goals.

Responsibilities:

  • Partner with technology team and key internal stakeholders to ensure marketing systems are effectively and efficiently meeting our business needs
  • Administer the Marketing Technology stack, including, but not limited to our marketing automation platform (Marketo) and project management tools (Wrike)
  • Maintain a healthy marketing database, perform regular data cleanliness procedures, and oversee database growth and list management
  • Act as the internal email marketing expert, ensure email marketing best practices are followed, monitor deliverability and sender reputation, and manage the email calendar across multiple teams
  • Work with sales leadership to accurately represent marketable database to external clients, keeping up-to-date data cards, and pulling specific list requests for sales reps as necessary
  • Build and optimize automated email marketing campaigns to grow the size of marketable contacts using a variety of email-based engagement tactics
  • Ensure consistent campaign testing methodology is being applied and shared across all business teams
  • Provide regular database and campaign performance reporting for internal and external clients

Requirements:

  • Bachelor’s degree in marketing, business, or equivalent field of study preferred
  • 8 years of experience in marketing operations, database marketing, or email marketing, preferably in a B2B organization
  • 4 years of experience administering a robust marketing automation platform, such as Marketo, Eloqua, or HubSpot; preference is Marketo
  • A minimum of 2 years previous supervisory experience
  • Strong understanding of ROI-oriented marketing, with demonstrated experience in marketing analytics and campaign analysis
  • Strong communication and interpersonal skills including the ability to effectively interact with people from a range of disciplines (technologists, journalists, business teams, and senior executives)
  • A player-coach, with the ability to lead an essential internal function and dig deep into detailed process and data management areas
  • Proven ability to excel in a fast-paced, changing environment with the ability to work independently & collaboratively with cross-functional teams

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