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Job Type: Interim (W-2)
Location: Mclean, Virginia

McKinley Marketing Partners’ McLean based client is looking for a talented and conceptual Copywriter to join their Creative Services team. The ideal candidate will have a strong interest in advertising, creative media, and pop culture with a background in writing. They should feel comfortable writing video, print, digital, and/or social media pieces for specific, targeted audiences.

Responsibilities

  • Provide creative support on projects big and small, often in collaboration with an art director or designer
  • Write short- and long-form content for a variety of media
  • Proactively pitch concepts and creative executions
  • Collaborate with creative and strategy teams on concept development for ongoing and seasonal campaigns
  • Create persuasive messages; tell compelling stories that generate brand loyalty in key audiences
  • Participate in content and creative brainstorms and consistently provide big innovative ideas relative to content marketing, the broader cultural zeitgeist, and digital landscape trends.

Requirements

  • Bachelor’s Degree in marketing, journalism, English, or related field
  • 3+ years writing experience with demonstrated expertise in using language and ideas to craft smart, engaging narratives (conceptual/campaign work, headline experience, and video samples a plus)
  • A cultural curator who loves the intricacies of human behavior, trends, pop culture and ways to make a difference in the world through storytelling
  • Exceptional and flexible writing and editing skills; you think and communicate clearly in all media
  • Familiarity with branding, marketing, UX, game design, social/behavioral psychology, business, social engineering or anything else that is crucial when developing smart, realistic and compelling ideas
  • A self-starter who can excel under the pressure of multiple deadlines and improves with constructive feedback
  • Ability to present and stand up for work, communicate effectively, continuously optimistic about finding a better solution

All McKinley roles include a competitive benefits package

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