Digital Marketing Strategist

McKinley Marketing Parters’ IT service management client seeks a digital marketing strategist for a direct-hire position in Hanover, MD.

Responsibilities

• Evaluate and implement improvements on digital strategy
• Conduct research to learn about how we do business and what engages our target audiences, including synthesizing findings into actionable insights
• Stay abreast of emerging trends and best practices across the digital marketing spectrum
• Create, manage and execute digital campaigns (primarily email and paid social)
• Work with stakeholders to develop detailed strategic project briefs for digital campaigns, dissemination schedules and proactively communicate updates
• Be familiar with user personas and segments
• Contribute to the development of branding and messaging strategies
• Work closely with the broader team/agency of record to develop SEO/SEM and paid media strategies
• Analyze and report on digital campaigns
• Communicate and collaborate with customers, senior management and other departments (design, developers, etc.)
• Recognize when practices and processes are inconsistent or no longer serve the team and recommend paths forward to improve the effectiveness
• Promote a fun, supportive culture where ideas are welcomed

Requirements

• Degree in Advertising, Marketing, Communication Science or equivalent
• 5+ years digital marketing experience
• Firm grasp of emerging digital tools, specifically in social media
• Solid knowledge of Web and Google Analytics
• Hands-on digital campaign management in a fast-paced environment, with strong proficiency in paid social
• Excellent quantitative data analysis skills to track performance metrics and make actionable recommendations
• Strong understanding of storytelling, the creative process and brand development
• Strong project management experience
• Excellent written and verbal communication skills
   

Preferred Requirements

• Analytics systems and tracking tools including Google Analytics, Google Search Console, Google Tag Manager, and social media reporting tools to monitor campaign performance and identify insights and recommendation
• Salesforce/Marketing Cloud, Sprout or similar social software
• Budget management
• Managing a small team
• Experience owning and supervising the agency relationship and prioritizing their focus/areas of support to maximize return on retainer