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Job Type: Interim (W-2)
Location: Alexandria, Virginia

McKinley Marketing Partners is seeking a dynamic Marketing Manager to acquire new leads with target accounts and drive engagement with our company. As the Marketing Manager, you will drive corporate growth through dynamic demand generation and nurturing programs to include the areas of email marketing, content marketing, social media marketing and various on and offline marketing approaches.

Responsibilities: 

  • Manage the strategy, execution, and optimization of top of funnel programs, including inbound marketing and content marketing
  • Integrate and align top of funnel acquisition programs through HubSpot
  • Collaborate with sales to create creative outreach campaigns to current and prospective clients
  • Manage the entire content and campaign deliverable cycle, including initial planning, implementation, monitoring, optimization, analysis, and reporting
  • Manage marketing budget; optimizing programs on the fly to meet specific goals
  • Relentlessly analyze and optimize programs through A/B testing new audience segments, targeting strategies, and creatives, working in conjunction with agency, creative and content teams
  • Help strategize and lead marketing execution

Requirements:

  • Bachelor’s degree preferably in, Marketing, Communications or other applicable areas
  • 5-8 years of experience in email, digital marketing and marketing project management
  • B2B experience preferred
  • In-depth experience using HubSpot or other marketing automation programs
  • Working knowledge of WordPress, as well as Google Analytics and Search Console
  • Proactively handle responsibilities without being instructed and takes initiative to improve processes 
  • Strong writing skills for online and email content  
  • Ability to process data and draw insightful conclusions

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