Job Type: Interim (W-2)
Location: Washington, District Of Columbia
Posted: 5/8/2020

Our large nonprofit client in DC is looking for an experienced marketing professional to manage digital media and digital campaigns. The digital campaign marketing manager will be responsible for the strategic development and implementation of marketing campaigns that alight to enterprise issue areas and priorities. The campaigns will be executed across multiple digital channels to include: email, display, native ads, search, and social media. The digital campaign marketing manager will work with internal stakeholders.


  • Collaborate with business unit leads to identify digital opportunities to serve consumer demand, empower consumers to act, and create value, acting as subject matter expert for digital marketing channels
  • Develop and implement digital marketing programs and plans that support the organization’s strategic priorities and drive deep consumer engagement and outcomes
  • Define campaign strategy and objectives aligned to overall business goals and digital goals
  • Manage online campaigns in paid, earned, and owned channels, including email, display, paid search, sweepstakes, social and new media
  • Develop creative and project briefs
  • Coordinate messaging and content in campaigns with business owners, editorial, and external agencies/vendors
  • Ensure that the right voice and high-quality content are maintained in all messaging channels
  • Work with constituents to implement campaigns and obtain necessary approvals from stakeholders, including legal
  • Determine return on investment or breakeven for marketing programs based on forecast results
  • Manage campaign-level budgets ensuring the most efficient use of funds to meet goals
  • Work with marketing vendors on budget management, timing, tracking, testing of initiatives, reaching targets
  • Ensure proper tracking for any testing and performance read-outs
  • Make recommendations to increase effectiveness and efficiency
  • Analyze and report on campaign performance on a weekly and monthly basis
  • Work with product management to improve conversion processes and other on-site improvements to facilitate consumer engagement.


  • Bachelor’s degree in applicable areas
  • 8+ years of digital marketing campaign experience
  • Experience with DB360 & Campaign Manager
  • Experience with digital advertisement creation design and user flow, optimizing campaigns
  • Exceptional written and verbal communication skills.
  • Strong presentation skills along with demonstrated proficiency with MS Office Suite (PowerPoint, Excel, Word)

Sign In

Not a member? Register

Related job openings

SEO Manager

McKinley Marketing Partners’ large nonprofit client in Washington, D.C. is looking for an SEO manager to work a yearlong contract. The SEO ... see more

Senior Product Marketing Manager

Our global domain name registry client in Reston, VA is looking for a senior product manager – go to market (GTM) China. This person will ... see more

Writer & Content Strategist

Our financial client in Tysons is seeking an accomplished writer with a passion for storytelling and creating compelling content for a variety of ... see more

Production Designer

Our client in Tysons is looking for a versatile production designer to fulfill creative products across a wide range of digital and print media. This ... see more

Direct Mail & Fundraising Account Executive

Our Arlington client is looking for a direct mail and fundraising account executive to join their team. The direct mail and ... see more

Content and Communications Specialist

McKinley Marketing Partners’ large financial client is seeking a content and communications specialist for a seven-month project ... see more

Production Designer

Are you a production professional looking to work for a top brand? Then we have an excellent opportunity for you! Our Dallas-area retail client is ... see more