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Job Type: Direct Hire
Location: Washington, District Of Columbia

McKinley Marketing Partners’ non-profit healthcare client has an immediate need for a senior product marketing associate for a direct hire position in the Washington, D.C. area. This senior product marketing associate role will assist the senior product marketing manager to execute the marketing strategy for a healthcare technology solution including contributing to developing the go-to-market strategy, creating content, and running multi-channel marketing campaigns. This person should understand the client's target customers and how the product fulfills the client’s needs. This senior product marketing associate will play a critical role in increasing revenue and market share for the client, streamlining healthcare administration in the US.

Requirements:

  • Develop knowledge of healthcare industry challenges, product functionality, use cases, and benefits to potential clients of assigned technology solution
  • Work with senior product marketers to translate market and customer needs into objectives, strategies, and tactics to drive sales and profitability for the business
  • Collaborate with senior product marketers to develop a marketing plan
  • Use market research and competitive intelligence to create compelling messaging
  • Create content for sales presentations, advertising copy, email, webinars, case studies and maintain content for each stage of the marketing funnel
  • Work with senior product marketers to design and implement creative strategies to repurpose and disseminate content
  • Execute campaigns including plan and execute A/B and conversion tests and landing pages
  • Collaborate with agencies and vendor partners

Responsibilities:

  • Minimum three years of B2B marketing experience.
  • Healthcare IT, healthcare or life sciences industry experience is preferred
  • Bachelor’s degree in marketing, business or related discipline
  • Experience marketing B2B products and/or services especially SaaS marketing experience preferred
  • Demonstrated success running multi-channel marketing campaigns to build product awareness and drive leads and conversions
  • Ability to set priorities among competing projects and complete projects on time and on budget
  • Strong verbal and written communication skills
  • Proficiency with CRM and email automation using Salesforce and Pardot or similar marketing platforms

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