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Job Type: Direct Hire
Location: Springfield, Virginia
Posted: 7/31/2019

Are you looking for an opportunity to join a brand-new marketing team and help form the marketing strategy for a start-up organization? Our sport and lifestyle client in Springfield is looking for a

social media manager

. The social media manager will be responsible for developing and implementing social media strategy in order to increase online presence and improve marketing and sales efforts.

Responsibilities

  • Create social media strategy and manage editorial calendar across all brands
  • Manage social media campaigns and day to day activities across all brands
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Monitor SEO and user engagement and suggest content optimization
  • Manage presence in social networking sites and oversee community management
  • Grow followers, increase reach and engagement
  • Manage blogger and other influencer outreach program 
  • Engage in customer service conversations, route to appropriate department and answer questions

Requirements

  • 3 – 5 years of experience in social media marketing and/or PR
  • Experience with developing strategies across social media and digital marketing
  • Experience in outreach, sales, grassroots, social media, digital PR, buzz building and building sustainable communities
  • Must be a social media power user and have a proven background building a quality online following for a business
  • Experience using social media analytics tools (sysomos preferred) and the ability to tweak marketing strategies based on findings
  • Creative skills for contributing new and innovative ideas
  • Ability to create cutting-edge social media and digital marketing content
  • Writing, blogging and proofreading ability
  • Experience with social advertising platforms such as LinkedIn, Facebook, Twitter & YouTube
  • Experience managing website content

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