Senior Product Marketing Manager (ProFi)

An up-and-coming mid-sized, global, internet startup is looking for a senior product marketing manager to work within their marketing and communications department. As an integral member of the product marketing team, you will help drive the go-to-market strategy and execution of current and future products as well as brand activation strategies. 

Responsibilities

• Work with members of the Product Marketing team to help drive global go-to-market strategies and plans, including positioning, narrative, internal communications, scaled adoption, community growth, and marketing activation strategies
• Conduct market research, qualitative research, quantitative analysis and seek out more data about the market and the customers
• Work with others within and outside of the organization to define the target audience by building a model of developer segmentation and personas
• Help create the developer marketing strategy and product go-to-market plans and work on outreach channels of social media, content marketing, email campaigns, and blogs
• Follow the marketing lifecycle from strategy to execution, working closely with creative, copywriters, social media, and communications teams
• Work closely with product managers and engineers to help shape the product roadmap based on customer and marketplace feedback and develop effective marketing assets and content
• Become the expert on our products, consumers, and competitors, using that information to inform internal stakeholders and ensure the right needs are being met
• Develop actionable, data-driven insights that can be tracked to inform product and marketing strategy, including identifying and documenting noteworthy opportunities relevant to the business
• Maintain a solid technical understanding of the product(s) and be able to translate product messaging and value propositions into a prevalent narrative that carries an authentic voice 
• Contribute to the development and use of marketing technology to further our customer and marketing objectives

Requirements

• Bachelor’s degree in Marketing, Computer Science, Engineering, Finance or equivalent experience
• 5 + years of product marketing experience, with the ability to manage multiple projects from inception to completion, someone who takes both pride and ownership of their work
• Deep understanding of blockchain, fintech or crypto in general - trends, innovations, major players
• Experience with Crypto investing, trading experience, DeFi Yield Farm, NFTs is a plus
• Experience in planning and rolling out large-scale/global marketing campaigns, with the ability to identify and implement scalable process improvements using a data-driven approach
• Thriving in ambiguous situations, collaborating with others, and building things from scratch  
• Proven passion and desire to work with technology products and solving consumer needs. 
• Exceptional written and verbal communication skills. 

This position will require regular on-site attendance once in-office operations resume.