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Job Type: Direct Hire
Location: Washington, Dc, District Of Columbia

McKinley Marketing Partners higher education client has an immediate need for a senior marketing coordinator to join its dynamic marketing team. The marketing coordinator is responsible for the creation, execution, and effectiveness of marketing campaigns to meet performance goals and maximize advertising revenue for the client. The senior marketing coordinator will have a demonstrated track record of executing high-impact and fully integrated product and persona marketing campaigns to achieve company objectives and support revenue goals. The marketing coordinator will oversee large and small campaigns from beginning to end using a project management approach, ensuring efficient use of all team resources and achievement of project goals within given timelines. 
 

This position will require regular on-site attendance once in-office operations resume. All McKinley roles include a competitive benefits package.
 

Responsibilities 

  • Manage the planning, development, and execution of outbound marketing campaigns to support advertising and sponsorship businesses 
  • Partner with cross-functional groups (Creative Services, Research, Operations, Sales, and Editorial teams) to inform strategic decision-making on marketing programs 
  • Generate creative campaign concepts leveraging a range of internal and external marketing channels to support product marketing, sales objectives, and revenue generation initiatives 
  • Work closely with peers including graphic designers, events team, and marketing strategists 
  • Measure performance of all campaign activities, using testing and campaign optimization to improve future efforts 
  • Develop and lead cross-channel analysis of specific campaigns to determine effectiveness and share findings across the organization and with senior leader 
  • Responsible for monitoring, measuring, and optimizing various marketing and advertising projects with the goal of increasing response rates, leads, and sales conversions 
  • Manage project schedules to ensure that deadlines are met and provide weekly updates to senior management and stakeholders as appropriate 

Requirements 

  • Bachelor’s degree in marketing, business or equivalent 
  • 3-5 years of experience in a product or campaign marketing role, preferably 2 years working in a publishing/media environment 
  • Demonstrated track record in executing integrated campaigns in a variety of mediums including social media 
  • Experience in generating qualified leads that directly impacted sales 
  • Understanding of ROI-oriented marketing, including experience with email and online tools such as Marketo and Adobe Marketing Cloud 
  • Demonstrated strong business, analytical, prioritization, and planning skills 
  • Ability to analyze campaign performance is critical
  • Effective, proactive planning, development (concept to completion), project management skills

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