Job Type: Direct Hire
Location: Reston, Virginia

McKinley Marketing Partners’s higher education client in Reston is seeking a Senior Director, New Product Development. The Senior Director will provide hands-on leadership and be held accountable for managing the overall new product development function and leading the development and implementation of the client’s innovation pipeline.


•Plan, direct, manage and oversee all activities and operations of the product development team

• Engage with the industry ecosystem to develop relationships and opportunities

• Lead the team in market research relevant to new product ideas & concepts

• Perform needs and competitive analysis and conduct pilot/concept or other market tests to inform design and prototype of solutions

• Optimize and leverage a solid understanding of the software development process including the ability to sketch out concepts for evaluation, create and deploy low resolution prototypes for testing/feedback, create and document detailed requirements and user stories

• Create operational and financial models – including sensitivity analysis for business case

• Drive initial market development and incubation of new products including road mapping potential paths to scale

• Transition product to existing market facing teams upon conclusion of successful pilot


• 7 years progressive experience in product development with five years of experience developing or managing a digital product

• MBA or Graduate Degree or Undergraduate Degree in relevant field plus 3 additional years of work of related experience

• 5 years of managerial experience, with responsibility for budget, people and process development

• Ability to propose and implement strategy to influence and support the senior leadership team

• Experience using a variety of approaches to surface problems/insights (conducting focus groups, voice of the customer analysis, customer experience mapping, quantitative analysis, and survey research)

• Technical proficiency in Excel, PowerPoint, JIRA, Trello, Adobe CS and other relevant software applications

• Ability to structure, organize, analyze, and present/communicate insights and “stories” effectively

• Experience with business case analysis for partnerships or small acquisitions (i.e. valuation, due diligence) as well as negotiating and contracting with partners and vendors

• Experience analyzing and visualizing data using Stata, SPSS, R GEPHI or Python preferred

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