What
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Job Type: Interim (W-2)
Location: Bentonville, Arkansas
Posted: 6/7/2019

McKinley Marketing Partner’s oil & gas client located in Bentonville, Arkansas, is looking for Retail Marketing Advisor for a 1-year contract. The Retail Marketing Advisor will be responsible for the overall marketing needs for a specific account.  Develop annual marketing and promotional calendars that meet business commitments. Consumer, marketing, and shopper understanding and insights that drive annual marketing plans.  Drive innovation and Shopper Based Design principles into account planning through base business

Position Overview

  • Understand Retailer marketing strategies (promotion approach, shopper target, loyalty programs, etc.)
  • Develop and execute retail campaigns and activation
  • Outline agency deliverables for lead account
  • Ensure execution in line with Retail Marketing strategy
  • Focus on annual sales and marketing plans
  • Set expectations of research needs for account portfolio
  • Network with other Marketing Advisors to ensure learning and reapplication across key accounts

Qualifications and Experience

  • 5+ years of customer team and CPG experience desired
  • Bachelor’s degree in Marketing, Business, or related field
  • Consumer, market, and shopper understanding
  • Functional excellence of marketing in Retail including WHO, WHAT, HOW programs
  • Strong communication skills with the ability to engage and inform a wide spectrum of counterparts, both internally and externally
  • Exceptional collaborative skills; ability to work and contribute in a diverse team setting
  • Project management and agency execution

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