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Job Type: Interim (W-2)
Location: Bentonville, Arkansas
Posted: 9/3/2019

McKinley Marketing Partners’ oil and gas client is seeking a retail market research advisor for a project opportunity located in Bentonville, AR. In this role, you will develop process, plan, and timeline to deliver key needs for 1 to 3 year horizon research needs that supports shelf-reinvention, category management, and customer presentations.  Generate shopper insights and reports including decision criteria, barriers, need states and opportunities.  Assess key communication visuals/claims for in-store shelf-reinvention.  Offer performance enhancements for shopper marketing and SBD initiatives.

Responsibilities

  • Guide research design for Shopper Based Design projects focused on improving all factors of the shopper journey pre, during and after the shopping experience, refine and prioritize opportunities to refine barriers, segments, key visuals and claims
  • Uncover and develop shopper insights for an automotive product in all North American retail channels with focus on primary and secondary research, data and trend analysis 
  • Create and implement learning plans for strategic customer teams
  • Advance ways of thinking about the shopper journey, need states, barriers, and opportunities
  • Integrate insights into customer planning and customer presentations working with sales & marketing teams
  • Strengthen insights competency for the organization and identify opportunities (efficiency, depth)
  • Collaborate with Innovation team on the overarching shopper & consumer journey (product use experience, including expectations, claims, and communication)
  • Support Retail Market Research in ad hoc needs

Requirements

  • 3+ years consumer research management including timeline and budget management
  • Ability to organize insights in secondary research or data analysis
  • Excellent organizational skills 
  • Analytical skills (trend analytics, consumer insights, etc.)
  • Effective communication skills (in-person, written, presentation)
  • Project management and collaboration skills
  • Ability to influence without authority
  • Proficient in MS Office, particularly skilled with creating persuasive PowerPoint communication

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