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Job Type: Interim (W-2)
Location: Washington, District Of Columbia

McKinley Marketing Partners’ large nonprofit client in Washington, D.C. is looking for a paid seach manager. The paid search manager will be responsible for driving qualified traffic to the client’s site through the strategy and management of pay-per-click (PPC) marketing and search engine optimization (SEO) activity.

Responsibilities

  • Optimize programs to drive both desktop and mobile site traffic, conversion, and ROI
  • Track, report, and analyze results
  • Develop annual search marketing plan by providing strategic direction based on historical results and organizational goals, identifying opportunities and risks based on market trends, and prioritizing projects and developing roadmaps for execution
  • Manage relationship with vendors and internal stakeholders
  • Develop SEO strategy, making recommendations for site content and architecture, link building, keywords, or any factors that may impact SEO performance
  • Implement recommendations, developing timeline and working with development and product teams
  • Execute daily management of budget and campaigns on all major search engines
  • Optimize campaigns through driving campaign and keyword discovery, optimizing copy and landing pages, collecting and analyzing data, and Identifying trends and areas for improvement

 

Requirements

  • Bachelor’s degree in marketing or related field
  • 5+ years of SEO/SEM experience
  • Digital and multi-channel marketing experience
  • Proven ability to drive KPI's across platforms
  • In-depth experience managing PPC campaigns across Google and Bing
  • Experience with bid management tools
  • Strong experience with Adobe Analytics
  • Experience with crawling products
  • Understand the principles of user experience
  • Excellent communication, presentation, & project management skills
  • Master of Microsoft Excel
  • Experience with A/B testing
  • Experience managing budgets
  • Strong knowledge of the latest trends and best practices in SEO and SEM

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