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Job Type: Interim (W-2)
Location: Washington, District Of Columbia

McKinley Marketing Partner’s large nonprofit client in Washington, D.C.  is looking for a marketing strategist to work a long term contract (12+ months). The marketing strategist will plan complex, integrated marketing campaigns that drive engagement, revenue, and relevance in support of numerous products, programs, and/or Enterprise initiatives.

Responsibilities

  • Prepare core Integrated Marketing deliverables, using established team standards, schedule, and templates. Core deliverables include marketing strategies, campaign lifecycle maps, tactical marketing plans, learning agendas, quarterly performance analysis & insights.  Deliver and/or present core documents to key client(s) and/or marketing matrix teams
  • Consult with internal teams to understand customer wants and needs and co-create marketing strategies and campaigns that fulfill them
  • Help establish multi-channel learning agenda and ongoing optimization/test plans, Create and maintain multi-channel marketing plans that project and measure tactic performance and ROI
  • Create and maintain campaign lifecycle maps, updating frequently to reflect ongoing optimizations to the marketing mix
  • Manage strategy and/or creative agency(ies) developing campaign strategies and/or creative
  • Collaborate closely with Digital Marketing, Social Media, and other channel owners to ensure delivery of customer-centric marketing strategies, effective execution, and sharing of learnings and insights
  • Develop positioning and/or marketing message architectures
  • Act as a creative and copy expert across channels, incorporating integrated marketing best practices
  • Project marketing budget needs. Manage marketing budget(s) and track vendor invoices. Ensure that channels use correct billing codes; monitor channel spend vs marketing plan monthly and YTD. Support the accrual process
  • Analyze marketing campaign/tactic performance reporting, using Tableau dashboards (where available) or Adobe Analytics; pinpoint and share actionable insights

Requirements

  • Bachelor’s Degree is marketing or related field
  • 5-7 years of prior direct response marketing experience, with an emphasis on integrated marketing, digital marketing, personalization and/or segmentation, test-and-learn, marketing campaign strategy and execution, agency experience a plus
  • Knowledge of current marketing best practices in key channels: email, digital, direct mail, social, etc.
  • Ability to work effectively and successfully in a matrixed organization. Talent for gaining respect and building consensus among stakeholders at different levels
  • Strong analytical capability; skilled at deriving insights from data
  • Proficiency in the Microsoft Suite. Familiarity with Tableau and/or Adobe Analytics a plus
  • Ability to work both independently and collaboratively
  • Flexibility to adapt to changing conditions with a positive attitude
  • Ability to handle multiple tasks in a fast-paced environment

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