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Job Type: Interim (W-2)
Location: Washington, DC

McKinley Marketing Partners’ large non-profit client in Washington, DC is looking for a Marketing Strategist. The Marketing Strategist will be responsible for interfacing with product/issue SMEs, Channel leads, Brand, Legal, and other stakeholders to plan and optimize multi-channel marketing campaigns.

Responsibilities:

  • Consult with internal teams to understand customer wants and needs, and help design marketing strategies and campaigns that fulfill them
  • Help establish multi-channel learning agenda and ongoing optimization/test plans
  • Create and maintain marketing plans and campaign lifecycle maps
  • Develop positioning statements, message architectures, and/or voice books
  • Manage creative agency(ies) developing campaign creative concepts, tactical executions, and/or marketing strategies
  • Collaborate closely with Digital Marketing, Social Media, and other channel owners to ensure co-creation of successful, customer-centric marketing strategies, effective marketing program/campaign execution, and sharing of learnings and insights
  • Act as a creative and copy expert across a breadth of channels, incorporating direct response best practices and applying an integrated marketing lens across channel executions
  • Manage marketing budget(s) and vendor invoices. Support the accrual process.
  • Project and measure tactic performance, campaign budget, and ROI. Make actionable recommendations to optimize the marketing mix and ROI.
  • Analyze marketing campaign/tactic performance reporting, using Tableau marketing dashboards where available; pinpoint and share actionable insights.

Requirements:

  • Bachelor’s degree or equivalent; MBA a plus
  • 5-7 years of prior direct response marketing experience, with an emphasis on integrated marketing, digital marketing, personalization and/or segmentation, test-and-learn, marketing campaign strategy and execution
  • Knowledge of current marketing best practices in key channels: email, digital, direct mail, social, etc.
  • Proficiency in the Microsoft Suite, including Word, Excel, PowerPoint. Familiarity with Tableau a plus
  • Excellent oral presentation and communication skills
  • Strong organizational skills and attention to detail
  • Resourcefulness and initiative; flexibility to adapt to changing conditions
  • Ability to handle multiple tasks in a fast-paced environment
  • Ability to work highly effectively and successfully with others, to gain internal respect, collaborate, and build consensus among superiors, peers and subordinates
  • Ability to work both independently and in a team environment

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