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Job Type: Interim
Location: 4435 Painters Mill Road  Owings Mills , Maryland

McKinley Marketing Partners investment management client has an immediate need for a marketing specialist/analyst to help support their advertising and creative team for 11 weeks. This marketing specialist will also support the production and launch of digital advertising, as well as launch and QA of their dynamic creative optimization (DCO) platform. This marketing specialist will help with metrics & reporting, advertising, cross team collaboration, and launching advertising campaigns. The ideal candidate has media and/or advertising experience and media planning.

Responsibilities:

  • Support advertising creative team production and launch of digital advertising in market
  • Support launch and QA of creative within dynamic creative optimization (DCO) platform
  • Partner with advertising manager and media team on measurement framework for DCO relaunch
  • Develop regular reports for internal stakeholders on advertising creative performance
  • Enhance advertising creative insights to improve decision making and campaign optimizations
  • Partner with advertising managers, media team, and external agency partners for data sourcing and platform training

Requirements:

  • Experience launching complex display advertising campaigns in market for large companies
  • Experience working directly in ad serving platforms (Sizmek, Flashtalking or equivalent platforms)
  • Knowledge of advertising measurement and KPIs for advertising campaigns
  • Prior media or advertising agency experience strongly preferred
  • Minimum of 3-5 experience in advertising and/or media planning
     

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