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Job Type: Interim
Location: Silver Spring, Maryland

McKinley Marketing Partners’ healthcare non-profit client needs an experienced marketing manager for a 6-month contract position. This person will work collaboratively to plan and execute campaigns to maximize grant applications and program brand recognition and adoption.

Responsibilities:

  • Develop, implement tracking and manage marketing plans and activities for the initiative in support of the program goals
  • Distribute a Request for Proposals (RFP) to the network and beyond to reach potential pilot sites
  • Develop RFP outreach strategy including defining key audiences and messages
  • Execute outreach strategy
  • Build relationships with colleague organizations that results in their promotion of this initiative RFP to their audiences and opens the door for the distribution of future messages about the initiative
  • Measure the effectiveness and reach of the outreach strategy
  • Raise awareness of the initiative existence and its calls for change in the education, regulation, and a healthcare practice
  • Define key audiences and messages for the initiative
  • Develop and execute strategies including articles in industry press that highlight the initiative
  • Measure the effectiveness and reach of the outreach strategy
  • Provide expert implementation and oversight of integrated marketing campaign strategy and tactics for the initiative
  • Coordinate graphics and production for a wide variety of promotional and support materials including advertising, branding, brochures and promotional materials, direct marketing – both traditional and electronic, social media, and writing
  • Develop, maintain, and track budget and schedules for program marketing campaigns and deliverables

Requirements:

  • Bachelors degree, preferably in advertising, marketing, English, or communications
  • Minimum of five years of recent work experience in product or service marketing to consumers with a pattern of increasing responsibility is required
  • Advertising or Marketing agency experience preferred
  • Knowledge of marketing-related business practices, including advertising, market research, technology, and budgeting
  • Proficient with marketing-related software programs (Hubspot and Canva preferred)
  • Demonstrated history of planning and implementation of marketing campaigns
  • Effective communication skills and adaptable communication style for interacting with team members, upper management, and clients
  • Time management and organization skills to plan and execute both large and small marketing projects and initiatives
  • Analytical and problem-solving skills for coming up with ideas to increase demand for products and services
  • Healthcare industry experience highly preferred
  • Fluency across multiple social media platforms
  • Expert use of MS Office Suite

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