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Job Type: Interim (W-2)
Location: Owings Mills, Maryland

McKinley Marketing Partners’ financial services client in Owings Mills, MD is seeking a Marketing Manager to join their team on a contract basis. The Marketing Manager will work on a variety of digital advertising related campaign projects including display banner advertising, paid search, reporting dashboards, ad trafficking, and landing pages.

Responsibilities:

  • Work with marketing representatives from across all lines of business to identify personalization requirements
  • Capture incoming data signals and create, maintain, and delete traits and segments
  • Work with external media agency partners to leverage the data management platform for advanced analytics insights 
  • Consult with marketing across the enterprise to identify 1st party data sources
  • Work with Adobe support to build destination integrations with key media and data partners 
  • Coordinate campaign requirements and deliverables between internal resources, external teams, and third parties/vendors
  • Helps direct external media agency in developing strategy and tactics to drive positive marketing performance
     

Requirements: 

  • Four-year degree in applicable areas of study
  • 3+ years of Marketing experience
  • Previous work at a media agency with experience in ad operations and ad technology
  • Strong Project Management skills
  • Experience with Data Management Platforms – specifically with Adobe Audience Manager (AAM) 
  • Experience with Marketshare for Multi-Touch Attribution reporting and analytics is preferred

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