What
Where

(closed)

This job opening is no longer accepting applications.

Job Type: Interim (W-2)
Location: Washington, DC

McKinley Marketing Partners’ large and well-known nonprofit client in DC is seeking a highly motivated Marketing Ad Operations Manager to join their team for a long-term contract (one year, plus in length). The ideal candidate will have a  diverse background in digital advertising campaign management/optimization (i.e.: Google Display Network, Social Media: Facebook, Pinterest) to help assist with optimal performance (increased CTR% display ads + engagement-time spent on landing pages). This position is fast-paced and data intensive with management of real time reporting and application of optimization techniques that leverage multiple data points across several platforms.

Responsibilities:

  • Set up and manage third-party ad server tracking codes (generating unique tracking code/UTM parameters that align with BI Analytics toolset)
  • QA ads tags, creative, and landing pages prior to trafficking ads to publishers for launch to ensure functionality and timeliness
  • Support the overall delivery of campaigns by ensuring timely trafficking of campaigns, performance optimization, troubleshooting and reporting. Entails campaign set up and trafficking according to campaign requirements. Trafficking occurs on publisher sites, ad platforms, and mobile platforms
  • Troubleshoot any campaign/creative issues that affect serving, tracking, implementation, or reporting
  • Work with digital channel experts in all aspects of Direct to Consumer marketing from creative to digital marketing and technology

Requirements:

  • Bachelor’s degree in Marketing or related field
  • Must have a basic understanding of code (CSS, html5, etc.)
  • Must have technical marketing knowledge of pixels, page load times, and uptime monitoring
  • Strong communication skills and comfort level in: selling ideas and concepts to senior management, effectively determining, and interpreting needs
  • Experience with marketing pixels/tags, tracking vs conversion pixels, ability to QA pixel firing
  • Ability to work independently but also in a collaborative, innovative, flexible, and team-oriented environment
  • Experience building, analyzing, and optimizing campaigns via DSPs preferred
  • Must have experience with all relevant software applications

Sign In

Email
Password
Not a member? Register

Related job openings

Senior Marketing Manager

McKinley Marketing Partners is seeking a senior marketing manager for a direct hire position with our technology client located in Houston, TX.  ... see more

Marketing Manager

McKinley Marketing Partners is seeking a dynamic Marketing Manager to acquire new leads with target accounts and drive engagement with our company. ... see more

Interim Marketing Manager

Are you looking for a four-month opportunity in Georgetown? Our client is looking for an interim marketing manager to join their team from October to ... see more

eCommerce Marketing Manager

Our nonprofit client in DC is looking for an ecommerce marketing manager to join their team for a long-term contract. The ecommerce marketing ... see more

Marketing Analyst

McKinley Marketing Partners’ nonprofit client in Washington, D.C. is looking for a marketing analyst to work a six-month contract. The ... see more

CRM Strategy Manager

Are you an experienced CRM Manager looking to grow your career in a dynamic and transformational digital environment for a great brand? Then our ... see more

Social Media Manager

Our client in Reston in looking for a Social Media Manager. This is a contract-to-hire position. The Social Media Manager is responsible for the ... see more

CLOSE