Job Type: Interim
Location: Washington, DC

Our large nonprofit client located in the heart of DC is looking for an integrated marketing strategist to join their team for a long-term contract (18+ months). The integrated marketing strategist will act as a strategic marketing partner for internal clients. You will plan complex, integrated campaigns that drive engagement, revenue, and relevance in support of numerous products, programs, and initiatives. This position reports to the senior strategist of integrated marketing.

This position will require regular on-site attendance once in-office operations resume. All McKinley roles include a competitive benefits package.


  • Prepare and distribute core integrated marketing deliverables, using established team standards, schedules, and templates. Core deliverables include marketing strategies, marketing plans, learning agendas, and quarterly performance analysis & insights. Deliver and/or present core documents to the key client(s) and/or marketing matrix teams.
  • Consult with internal teams to understand customer wants and needs and co-create marketing strategies and campaigns that fulfill them
  • Help establish multi-channel learning agenda and ongoing optimization/test plans
  • Create and maintain campaign lifecycle maps, updating frequently to reflect ongoing optimizations to the marketing mix
  • Manage strategy and/or creative agency(ies) developing campaign strategies and/or creative
  • Collaborate closely with digital marketing, social media, other channel owners, and/or paid media agencies to ensure delivery of customer-centric marketing strategies, effective execution, and sharing of learnings and insights.
  • Act as a creative and copy expert across channels, incorporating integrated marketing best practices
  • Analyze marketing campaign/tactic performance reporting, using Tableau dashboards (where available) or Adobe Analytics; pinpoint and share actionable insights


  • Bachelor’s degree in marketing, communications, advertising, or other applicable areas
  • 5+ years of prior direct response marketing experience, with an emphasis on integrated marketing, digital marketing, personalization and/or segmentation, test-and-learn, marketing campaign strategy and execution
  • Knowledge of current marketing best practices in key channels: email, digital, direct mail, social, etc.
  • Client-service mindset; agency experience a plus
  • Ability to work effectively and successfully in a matrixed organization. Talent for gaining respect and building consensus among stakeholders at different levels
  • Excellent presentation and communication skills
  • Strong analytical capability; skilled at deriving insights from data
  • Proficiency in the Microsoft Suite. Familiarity with Tableau and/or Adobe Analytics is a plus

Sign In

Not a member? Register

Related job openings

Marketing Strategist

Our management consulting client, located in New York City, is looking for a technology marketing strategist for a contract-to-hire position. In this ... see more

Product Innovation Strategist

Are you looking to be a part of a large, global company where innovation is a key proponent to new successes? We are working with a well-known ... see more

Director, Marketing - CRM & MarTech

McKinley Marketing Partners large retail client seeks a Director, Marketing CRM & MarTech for a direct hire position located in Irving, ... see more

Senior Marketing Coordinator

McKinley Marketing Partners higher education client has an immediate need for a senior marketing coordinator to join its dynamic marketing ... see more

Bilingual Marketing Specialist

Our client in Gaithersburg seeks a highly motivated team player to serve as a bilingual marketing specialist. The marketing specialist will work ... see more

Associate Content Marketing Manager

McKinley Marketing Partners’ is searching on behalf of our contractor client who requires an associate content marketing manager. This ... see more

Marketing Coordinator

Our non-profit client has an immediate need for a temporary marketing coordinator. The marketing coordinator be supporting the marcom team with ... see more