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Job Type: Contract-to-Hire (W-2)
Location: Houston, Texas

Are you a digital marketer looking to work in a disruptive environment with the latest AI, robotics, and machine learning technologies? Then our Houston client has an can’t-pass-up opportunity for you! Specifically, our industry-leading energy client is looking for a Digital Marketing Specialist to join their downtown Houston team that operates much like a startup with the resources of a Fortune 200 company in a digital first environment.

The Marketing Specialist will play a key role in the development and day-to-day execution of a comprehensive digital marketing and sales program to support an innovative new entrant into the retail energy category.  The Digital Marketing Specialist also will possess a bias towards a proactive approach coupled with strong analytic capabilities and focus on customer experience designed to optimize the process of attracting site visitors and converting them to customers.

Responsibilities:

  • Website updates and content management
  • web and business analytics
  • Social media
  • Dashboard and reporting (KPI Development)
  • Customer acquisition/campaign management
  • Customer Experience/communications (emails, newsletters, blogs)
  • Customer/prospect segmentation and analysis
  • Photoshop or other design program
  • Customer/prospect CRM and marketing automation – HubSpot
  • Online survey tools (Survey Monkey)
  • Paid Search
  • Google Analytics
  • SEO
  • Microsoft Office; especially Excel

Requirements

  • BA in Marketing, Communications, or Public Relations
  • 3+ years in digital marketing/sales role
  • Consumer-focused marketing
  • Start-up experience a plus

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