Digital Marketing Specialist

JOB DESCRIPTION

Our client, one of the world’s leading authorities in the field of child development, is seeking a technology-savvy, detail-oriented, energetic individual to serve as the Digital Marketing Specialist on a contract basis.

This role is hybrid, 2 days in office in DC.

Responsibilities:

• Be part of a small communications team dedicated to increasing the visibility and impact of SRCD.
• Support integrated digital communications built around SRCD’s website, social media strategies, digital campaigns, and other components of our outreach programs.
• Develop high-level, relevant content to reach SRCD’s target audience(s).
• Create, curate, and manage all published content, including paid and unpaid promotions and marketing campaigns.
• Monitor, listen, and respond to users in a timely fashion and in a way that maintains SRCD’s ‘voice.’
• Develop and expand the SRCD online reputation and influencer outreach efforts.
• Monitor general trends in social media tools, applications, channels, design, and strategy.
• Maintain SRCD’s public-facing website and subdomains.
• Serve as liaison between SRCD and website-related vendors.
• Assist in communications and marketing efforts related to SRCD webinars, virtual meetings, and in-person events.
• Monitor effective benchmarks for measuring the impact of digital campaigns.
• Analyze key social media and website metrics and tweak strategy as needed in an effort to maximize results.
• Translate and report anecdotal or qualitative data into recommendations and plans for revising content marketing and SEO for website, email, and social media campaigns.
• Coordinate design of digital presence (i.e. social media branding, website UX updates, email readability, etc.).
• Layout, design, and produce various marketing collateral (i.e. email templates, flyers, infographics, videos, event promotions, etc.).

Qualifications:

• 4+ years of relevant work experience in communications and digital environments or equivalent experience in volunteer environments.
• Displays an in-depth knowledge and understanding of social media platforms, their respective audiences (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.), and how each platform might be best utilized in different scenarios.
• Excellent writing and language skills.
• Attention to detail.
• Proven organizational and interpersonal skills.
• Experience with Adobe Creative Suite a plus.
• Knowledge of Drupal, MailChimp, NOAH, Higher Logic, Sprout Social, and/or WordPress a plus.

McKinley Marketing Partners is an Equal Opportunity Employer. All individuals are encouraged to apply, and all applicants will be considered for employment without regard to race, color, religion or belief, ethnic origin, age, sex, sexual orientation, gender identity, disability or veteran status, or any other basis protected by law. Opportunity for all is central to our mission. We strive to reaffirm our commitment to the values of diversity, equity, and inclusion. We push ourselves to new heights to embrace ongoing change and creativity. With this as our goal, we are proud to have reached individuals with diverse backgrounds who possess the talent, energy, and focus to accelerate our mission forward.