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Job Type: Direct Hire
Location: New York, New York
 

McKinley Marketing Partners’ healthcare client is looking for a Digital Marketing Manager. The Digital Marketing Manager will implement integrated marketing campaigns to drive brand awareness.

Responsibilities:

  • Collaborate with internal teams to define overall digital marketing strategy and implement fundamental growth
  • Maintain and manage social media presence
  • Manage organization's marketing automation platform
  • Leverages web analytics data to formulate strategic insights and deliver effective digital campaigns and brand experiences.
  • Plan and execute SEO/SEM campaigns including testing, analyzing, and optimizing landing pages to drive traffic, maximize search engine rankings, and improve conversion rates
  • Plan, execute, and measure A/B testing to improve conversion rates
  • Leverage web analytics data to formulate strategic insights and deliver effective digital campaigns and brand experiences

Requirements:

  • Bachelor’s degree in Marketing or Communications preferred
  • 3-7 years of work experience in marketing, digital marketing, digital strategy, and SEO/SEM
  • Proven track record of developing creative digital marketing campaigns with demonstrable business results
  • Strong understanding of digital marketing channels and tactics
  • Up-to-date with the latest trends and best practices in online marketing
  • Pardot or similar automation experience
  • Excellent communication, presentation, and writing skills

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