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Job Type: Interim (W-2)
Location: Spring, Texas

McKinley Marketing Partners is seeking an experienced Digital Marketing Advisor (marketing automation) for a ten month project opportunity with an oil & gas client in Spring, TX.

Position Overview

  • Provide support to ensure marketing systems are best-in-class to support global business requirements around marketing automation, conversion and optimization tracking, personalization and lifecycle management based on business needs.
  • Participate in cross-functional data hygiene/governance initiatives and maintain data quality for the marketing database.
  • Propose improvements to marketing and sales processes to drive speed and efficiency in the market.
  • Keep marketing system users informed about system functionality and enhancements.
  • Create and maintain detailed documentation including operational processes, workflows and training documents.
  • Evaluate marketing campaigns and drive insights and ideas for testing, process improvements or enhancements.
  • Maintain customer-facing websites to ensure the best-in-class customer experience.

Qualifications and Experience

  • Bachelor’s Degree in communications, marketing or related field
  • Excellent written and oral communication skills
  • Proficient in MS Office
  • Proven ability to manage multiple projects in a deadline driven environment
  • Experience using Pardot or similar marketing automation tool

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