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Job Type: Interim (W-2)
Location: Irving, Texas

Are you a CRM Marketing Analyst looking to grow your career in a dynamic environment for a global brand? Then our Dallas-area retail client has a long-term contract opportunity for you! Specifically, our digital team client is looking for a CRM Marketing Analyst to define and manage their marketing calendar for all CRM channels including email, SMS, push messaging, etc.

Responsibilities:

  • Be the voice of the customer within the greater Digital team for all CRM communications
  • Ensure all communications meet brand standards and campaign objectives
  • Help define segmentation and targeting for campaigns
  • Synthesize campaign performance results and key learnings to share with broader Digital team
  • Leverage learnings from past campaigns to continue to improve and learn
  • Conduct industry research and ensure best practice application
  • Coordinate stakeholder approval and asset review

Requirements:

  • Four-year degree in applicable areas of study
  • 2-5 years of experience in customer marketing and/or loyalty marketing / CRM ideal
  • Prior use of Saleforce, SQL
  • Prior experience with journey mapping and campaign automation services
  • Proved experience using data to drive decisions and plans
  • Ability to manage multiple projects simultaneously and to deliver on time in a fast-paced environment
  • Ability to work cross-functionally to drive plans and results.
  • Strong analytical and organizational skills

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