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Job Type: Direct Hire
Location: Richmond, Virginia

McKinley Marketing Partners e-commerce client is looking for an innovative leader to drive the digital marketing and eCommerce strategy across the clients B2B and D2C web presences. The associate director of e-commerce will possess a blend of marketing and technology expertise, allowing them to impact marketing strategies. This associate director will be responsible for setting acquisition and retention strategies for the rapidly growing web businesses, and have experience working with teammates and vendor partners to deploy media strategies. This associate director will help the organization understand key insights, buying behaviors for customers and translating those insights to key tactics across the digital marketing, email, and web landscapes. This associate director will also work with key technology partners to create, maintain and enhance key web technologies needed to fuel sales.

This position will require regular on-site attendance once in-office operations resume. All McKinley roles include a competitive benefits package.

Responsibilities

  • Own the technical and UX roadmap for the B2B and D2C websites and sales tools
  • Understand systems and integrations, customer behaviors, manage vendor and team focused on website improvements, enhancements needed to support a growing B2B web business
  • Oversee the B2B and D2C eCommerce channel demand and marketing expense budgets, managing the P&L to maximize growth and protect margins
  • Manage a team focused on marketing and website improvements
  • Identify and create marketing strategies and tactics to target leads, nurture leads and turn them into customers
  • Own the marketing strategy for the clients D2C site, defining the consumer-focused assortment strategy and driving aggressive customer acquisition and retention efforts through advertising and marketing programs
  • Able to interface with product development and sales to coordinate key digital merchandising, lead-generation and capture strategies working to target important selling periods/events
  • Set the strategy and work across teams for creative marketing strategies, advise on copy, email campaigns, website, social media, and digital ads
  • Maintain marketing calendar and website merchandising strategy and cadence for key communications, coordinate the deployment across key sales channels working with team
  • Maintain/adapt the brand, work alongside agencies and internal partners to ensure digital communications are on-brand and share core messages and values
  • Work with teams to evaluate website and marketing performance, translating results and insights into key strategies to optimize efforts
  • Manage key digital technologies used to help facilitate sales, work to enhance and maintain the technology. Develop and maintain a roadmap for site enhancements, fixes and technology
  • Lead efforts aimed at “white space” opportunities, i.e. selling on wholesale B2B marketplaces like Faire, Juniper and Tundra
  • Translate business and customer needs into tactical and functional strategies to meet goals/budgets
  • Understand advertising and website data, track KPIs, translate data to specific choices/actions
  • Work with team members and agencies to deploy search, PPC, social, video, email, affiliate and content marketing objectives

Requirements

  • Bachelor’s degree in marketing, business, advertising/communications or a related field
  • 5+ years of experience in a B2B eCommerce or digital marketing management role
  • 5+ years of managing digital media and marketing campaigns
  • A strong background in B2B marketing principals and best practices
  • Able to translate digital media insights and technical challenges into practical business guidance for the team
  • Excels with white space, likes building and deploying new strategies, tactics and ideas on an ongoing basis
  • Understanding of website technologies and WCMS and commerce platforms, such as EPiServer or SAP Hybris
  • Expertise working across ad platforms i.e. Google, Facebook/Instagram, PPC providers, and managing media relationships

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