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Job Type: Interim (W-2)
Location: Adelphi, Maryland

McKinley’s Adelphi, MD area client is looking a Web Content Analyst for a four-month contract. The Web Content Analyst will be responsible for assisting in the planning and migration of web content within a Content Management System. The Web Content Analyst will be expected to work collaboratively with project managers, business analysts, web producers, writers, graphic designers, developers, and QA resources. The Web Content Analyst will also interface with university stakeholders and clients to solicit requirements and understand content gaps and needs.


  • Evaluate, analyze, and document content relationships to identify gaps and duplication
  • Evaluate content for incorporation into information architecture systems
  • Create detailed content matrix documentation mapping current content to new architecture
  • Optimize content for web readability, usable layout, SEO, and accessibility best practice
  • Write meta data, headlines, and introductory text
  • Apply UMUC Style and Chicago Manual of Style
  • Translate content into structured fields for reuse in content repository database
  • Manipulate content in a web Content Management System WYSIWYG editor


  • Bachelor's degree in communications, marketing, information science, or a related field from an accredited institution of higher learning
  • Minimum of 2 to 3 years of experience writing for the web and experience using web content management systems
  • Demonstrated editorial expertise, including meticulous attention to detail and accuracy and strong writing, editing, and proofreading skills
  • Ability to work independently
  • High tolerance for repetitive and sometimes tedious tasks
  • Strong time management skills
  • Experience in a complex website migration of more than 1,000 pages
  • Knowledge of SEO best practices
  • Knowledge of Section 508 web accessibility compliance regulations
  • Knowledge of HTML 5 and CSS 3
  • Advanced knowledge of Microsoft Excel/Google Sheets and experience using formulas to manipulate textual content

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