Job Type: Interim (W-2)
Location: Washington, District Of Columbia
Posted: 5/16/2017

McKinley Marketing Partners’ large DC non-profit is seeking a Web Analyst to join their team for a long-term contract. The Web Analyst will support data collection, reporting of overall site performance for the client, and provide KPI-driven recommendations for marketing campaigns.


  • Manage and oversee tracking, data capture, storage, usage and reporting of site activity
  • Generate and post new and ongoing monthly site performance dashboards for internal clients and present monthly/quarterly marketing campaign dashboards to senior leadership
  • Oversee the creation of internal and external tracking campaign IDs for digital marketing campaigns for back-end analysis and optimization
  • Ad hoc data pulls and analyses supporting insights generation for I50 team, clients, and marketing managers
  • Proactively identify issues and recommend resolutions, working closely with key business leaders to offer alternatives and enhancements
  • Support the development and testing of new business requirements being implemented to automate classification table creation within the CMS system instead of relying on manual back-end classifications
  • Work with Marketing and business partners to define Key Performance Indicators (KPIs) for new projects and/or enhancements
  • Work with Marketing and Digital teams to develop reporting requirements and specifications for web analytics projects
  • Define explicit requirements for how to implement Adobe Analytics variables to support growing business requirements


  • Bachelor’s degree in applicable areas of study
  • 7-10+ years of Adobe/Omniture reporting experience required 
  • Experience with SQL Server is a plus
  • Excellent attention to detail with at self-motivated and hard-working work ethic
  • Ability to manage competing priorities in a fast-paced environment

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