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McKinley Marketing Partners Washington D.C. based healthcare IT client is looking for an interim Senior Marketing Manager to join their team. The Senior Marketing Manager will develop thoughtful and targeted healthcare IT (HIT) marketing communications and promotional strategies for all products and services.
-Translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business
-Create detailed timelines and work plans for all marketing projects, considering the dependencies on, and needs of, other teams such as Product, Sales and Operations
-Develop market research projects to drive customer segmentation efforts to define the needs of potential customers and determine effective strategies for increasing market penetration
-Define and develops clear, concise and compelling healthcare IT B2B marketing content, including collateral materials, sales presentations, advertising copy, webinars, videos, website and promotional campaigns
-Perform customer research and input to create effective and compelling product positioning and messages
-Participate in the development, coordination and promotion of conferences for external stakeholders, including working with the sales team and SMEs on topic/speaker selection and content development
-Acquire extensive knowledge of all solutions to understand healthcare industry use cases and functionality, industry challenges that the solution addresses and product benefits to potential clients
-Bachelor’s degree in applicable areas of study. Master’s degree preferred
-8 or more years of B2B marketing experience in healthcare IT with a focus on health plans
-Marketing health IT products to health plans and having a deep understanding of the HIT marketplace
-Experience with creative execution using a variety of marketing tools and channels
-Proven ability to work across groups and disciplines within an organization and coordinate inter-departmental teams for marketing activities
-Substantial experience in executing successful healthcare IT marketing communications programs, including automated marketing campaigns
-Strong analytical capabilities to analyze target audience research, develop sound marketing strategies and measure results
-Excellent writer of succinct, engaging, understandable prose that explains complex topics and reflects the prose style of the organization
-Proficiency in the MS Office Suite and strong PowerPoint skills.