Are you an experienced Digital Marketing professional looking for a career-changing position? Then look no further, as we have a can’t-pass-up opportunity for you! Specifically, our Dallas-area international retail client is seeking an experienced Senior Digital Marketing Manager. This role will Lead digital initiatives and develop programs in an effort to drives sales and guest count while maximizing marketing program efficiencies and ROI. Establish metrics to verify ROI of programs and position.
Lead a team with the goal of increasing traffic to the website and then converting the customers to their desired outcomes
This includes experience with website, mobile, SEO, local search, web analytics, web conversion, Content management systems, and web technology
Serve as the catalyst that dramatically improves the way people discover and engage with the company
Spearhead new product and content initiatives that build trust and utility with our users and match unmet search demand
Lead the vision for a global framework for the company’s digital presence including location management
Development and implementation of digital programs.
Lead the creation of insight driven digital program strategies and tactics from opportunity identification through to experience definition including web, mobile, in-store TV, social networking and emerging technology.
Liaise and consult with marketing managers on all interactive, mobile and social media programs.
Work with marketing managers on category, supplier and promotion specific programs to ensure all marketing initiatives have a strategic, integrated and cutting-edge digital component.
Management of digital agency relationships.
Manage budget, hours and project priority.
Review and negotiate project costs for incremental programs.
Management of several websites and mobile equivalents.
Position and maintain the company as a best-in-class digital experience provider. Balance messaging and initiatives between both web properties.
Development and/or management of mobile applications. Work with mobile and interactive agencies and/or other partners to develop best in class mobile applications.
Work with Brand Director, Marketing Manager and Digital Innovations Team to increase user base and transactions through exclusive programming, gifts, and partner alliances.
Work with Digital Innovations team on implementation of future digital marketing related technology.
Oversight of the company’s internal TV network. Work with marketing managers, network provider, and agency to develop a network strategy, integrate with other digital and traditional tactics and execute monthly programs.
Qualifications and Experience
Bachelors degree in marketing or related field.
3-5 years experience in digital/interactive strategy and website development.
Experience with loyalty programs, sweepstakes, and partner marketing.
Mobile marketing experience.
Proven track record in managing external relationships with agencies, partners, and vendors.
Must have strong communication and organizational skills as well as the ability to manage multiple projects to meet strategic objectives within specific time and budget guidelines.