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Job Type: Direct Hire
Location: Irving, Texas

McKinley Marketing Partners is seeking Senior Content Marketing Manager for an international retail client located in Irving, TX.  In this role, you will be responsible for establishing a leading edge content marketing function that is responsible for producing engaging content, measuring its effectiveness and delivering business value in the form of customer acquisition and awareness.

Position Overview

  • Lead a team to create a strategy for content as well as marketing it across multiple channels.
  •  Maintain a content calendar and ensuring content conveys the brand voice.
  • Work with multiple teams including technology to create content marketing technology stack.
  • Manage strategy, process and execution of all creatives for marketing campaigns including email, social and other digital channels.
  • Create a culture of test and learn and experimentation with various aspects of creative design and messages.
  • Partner with the internal brand marketing team and provide guidance and input into their activities, guiding them toward meeting revenue goals.

Qualifications and Experience

  • Bachelors degree in marketing or related field.
  • 7–10 years of marketing and/or experience with user experience, creative and developing online capabilities.
  • Proficient in content development including value proposition, writing, copyediting and packaging material based on channels (blogs, articles, video, infographics, social, digital, direct mail, etc.).
  • Experience delivering communication through multi-faceted channels.
  • Skilled in workflows and content management.

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