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Job Type: Interim (W-2)
Location: Washington, District Of Columbia

McKinley Marketing Partners’ large, well-known non-profit in DC is seeking a Search Analytics Marketer to join their Digital Marketing team for a long-term contract. The Search Analytics Marketer will be responsible for the integrity of all search metrics. 

Responsibilities:

  • Optimize programs to drive both desktop and mobile site traffic, conversion, and ROI
  • Improve paid search KPIs
  • Oversee paid search landing performance and AB testing 
  • Manage paid search Quality Scores and be responsible for tracking results and report building and presentation
  • Oversee annual and short-term paid search marketing campaigns
  • Provide strategic direction based on historical campaign results and organizational goals while identifying new opportunities and potential risks based on market trends
  • Work with vendors as needed to provide direction and oversee deliverables
  • Work with internal stakeholders to develop roadmaps for implementation and deliver insights on performance
  • Provide management of budget and campaigns on all major search engines
  • Optimize campaigns and bids by driving campaign and keyword discovery and expansion
  • Manage pay-per-click (PPC) to drive qualified website traffic
  • Develop testing roadmap

Requirements:

  • BA/BS in applicable areas of study
  • 5-8+ years of paid search/SEM experience 
  • Digital and multi-channel marketing experience
  • Proven ability to drive KPI's across platforms
  • In-depth experience with Adobe Analytics 
  • Experience with Adobe Media Optimizer (AMO) preferred
  • Experience with MarkMonitor or similar platform preferred
  • Understanding of the elements of a great landing page design 
  • Background that includes managing budgets
  • Up-to-date with the latest trends and best practices in SEM
  • Excellent communication, presentation, and project management skills

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