Job Type: Interim (W-2)
Location: Washington, District Of Columbia

McKinley Marketing Partners’ large, well-known non-profit in DC is seeking a Search Analytics Marketer to join their Digital Marketing team for a long-term contract. The Search Analytics Marketer will be responsible for the integrity of all search metrics. 


  • Optimize programs to drive both desktop and mobile site traffic, conversion, and ROI
  • Improve paid search KPIs
  • Oversee paid search landing performance and AB testing 
  • Manage paid search Quality Scores and be responsible for tracking results and report building and presentation
  • Oversee annual and short-term paid search marketing campaigns
  • Provide strategic direction based on historical campaign results and organizational goals while identifying new opportunities and potential risks based on market trends
  • Work with vendors as needed to provide direction and oversee deliverables
  • Work with internal stakeholders to develop roadmaps for implementation and deliver insights on performance
  • Provide management of budget and campaigns on all major search engines
  • Optimize campaigns and bids by driving campaign and keyword discovery and expansion
  • Manage pay-per-click (PPC) to drive qualified website traffic
  • Develop testing roadmap


  • BA/BS in applicable areas of study
  • 5-8+ years of paid search/SEM experience 
  • Digital and multi-channel marketing experience
  • Proven ability to drive KPI's across platforms
  • In-depth experience with Adobe Analytics 
  • Experience with Adobe Media Optimizer (AMO) preferred
  • Experience with MarkMonitor or similar platform preferred
  • Understanding of the elements of a great landing page design 
  • Background that includes managing budgets
  • Up-to-date with the latest trends and best practices in SEM
  • Excellent communication, presentation, and project management skills

Sign In

Not a member? Register

Related job openings

Organic Search Marketer

McKinley Marketing Partners’ large, well-known nonprofit client in DC is seeking an Organic Search Marketer to join their Digital Marketing ... see more

Digital Marketing Search Specialist

McKinley Marketing Partners is seeking a Digital Marketing Search Specialist for a project opportunity with an oil & gas client in Spring, ... see more

Digital Marketing and Analytics Specialist

Are you a creative and innovative digital marketing professional looking for an opportunity to be an influential member of a great organization? Can ... see more

Digital Marketing Manager

Are you a marketing professional with strong experience in managing digital campaigns and utilizing different marketing channels? Are you able to ... see more

Digital Marketing Director

Are you an experienced Digital Marketing professional looking for a career-changing Directorship? Then look no further, as we have a ... see more

Market Research Analyst

Looking for the next step up in your market research career? Then, we have an awesome direct hire opportunity for you! Our Owings Mill’s client ... see more

Senior Marketing Manager

McKinley Marketing Partners Washington D.C. based healthcare IT client is looking for an interim Senior Marketing Manager to join their team. The ... see more