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McKinley Marketing Partners’ Woodland Park, NJ client is seeking a dynamic Product Marketing Director to join their team. The Product Marketing Director lead and develop the marketing agenda. They will recommend marketing programs pertaining to the company’s positioning, company and product branding, product development & management, product positioning, placement, and pricing, lead generation and sales promotions.
-Conduct market research to develop and support marketing recommendations
-Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
-Plan and oversee company participation in trade shows
-Design and produce communications materials in support of Marketing Programs
- Identify new target market segments and new ways to increase sales
-Perform financial analysis including pricing and margin analysis, cost analysis, forecasting sales, and budget preparation
-Bachelor’s degree in Marketing or related field
-10+ years of B2B marketing experience
-Previous experience managing a team
-Microsoft Dynamics or similar CRM
-Hubspot or similar platform
-Ability to embrace change