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Job Type: Contract-to-Hire (W-2)
Location: Silver Spring, Maryland
Posted: 2/3/2017

McKinley Marketing Partners’ Silver Springs, MD non-profit client located is looking for a Membership Marketing Specialist for a contract-to-hire opportunity. The Membership Marketing Specialist will assist with implementation and evaluation of membership acquisition, engagement and retention, as well as marketing activities.

Responsibilities :

  • Provide expert implementation of traditional and digital membership acquisition, engagement and retention, as well as marketing campaigns to meet program goals and to maximize revenue
  • Responsible for all aspects of planning, writing, coordinating graphics, and distribution of a wide variety of promotional and support materials for all member campaigns
  • Assist with development and planning of membership marketing strategy, plans, and tactics for assigned programs and products
  • Develop and maintain schedule for marketing campaigns
  • Monitor internal and external activities to achieve maximum impact from campaigns
  • Identify, establish and maintain contacts and effective relationships with membership team staff, as well as external individuals and agencies
  • Monitor and track budgets for membership marketing campaigns
  • Assist with preparation of membership departmental budgets
  • Evaluate the effectiveness of membership marketing strategies
  • Implement systems for tracking results of activities
  • Assist with departmental administrative responsibilities and special projects

Requirements:

  • Bachelor’s degree in advertising, marketing, English or communications
  • 2+ years' experience in consumer or member marketing
  • Association or marketing agency experience preferred
  • Specialized knowledge of marketing materials production and promotion
  • Strong writing ability
  • Working knowledge of advertising, promotion, and digital communications, including working with designers and agencies

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