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Job Type: Interim (W-2)
Location: Spring, Texas

McKinley Marketing Partners’ oil and gas client is looking for a Media Planning and Analysis Advisor for a long-term project (6-9 months, possibly longer). In this role, you will be responsible for managing media buying agency relationships as well as gathering and performing media placement analysis.

Position Overview

  • Manage media planning and buying agreements with agency partners
  • Conduct analysis and targeting/placement/content optimization of campaigns
  • Identify and unlock new advertising channels and remain fluent in emerging placement 
    opportunities 
  • Assess analytic post campaign reports and provide benchmarks delivery for future campaigns
  • Manage relationships with advertising partners and unlock new advertising channels

Qualifications and Experience

  • Bachelor’s degree in marketing or related field
  • 5-10 years of experience of media buying and planning for both traditional and online media
  • Demonstrated track record with media planning/execution, and analyzing the performance metrics
  • Experience managing multi-million-dollar media budget in a Fortune 500 company is required
  • Demonstrated track record of growing marketing programs through optimization and buying strategies
  • Strong analytical skills and understanding of channel metrics

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