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Job Type: Direct Hire
Location: Bethesda, Maryland

McKinley Marketing Partners’ media agency client is seeking a skilled Media Buyer to join their team in Bethesda, MD. The ideal candidate has experience buying traditional (cable, TV, radio) and digital media. 

Responsibilities:

  • Act as primary contact for client interaction
  • Issue Point-of-Views (POVs) to client on new media opportunities
  • Develop, evaluate and advise on media plans best suited to meet established client requirements, budget and objectives 
  • Monitor all media and update flowcharts/budget sheets for all markets
  • Execute media plans on all types of media
  • Leverage all aspects of client information to maximize impact in local market
  • Maintain updated media orders (cancellations, date/size changes, etc.) and distribute updated orders
  • Maintain/advise on creative assets
  • Create, proof, and send rotation instructions to traffic department for implementation
  • Negotiate specials media offer and value-added placement opportunities
  • Maintain and update a variety of monthly, quarterly, etc. reports
  • Design digital campaign strategies in various formats (email, memo, presentation) that are rooted in experience and knowledge of the industry and trends
  • Manage campaign timelines, budgets and their reconciliation, both mid- and post-campaign, and proactively reporting and resolving any issues
  • Manage social community (where applicable)

Requirements:

  • Bachelor’s degree in applicable areas of study
  • 2-4 years of relevant digital and traditional media buying experience
  • Proficient with Microsoft Word, Excel and PowerPoint for producing client reports and presentations
  • Ability to work independently and prioritize opportunities effectively to hit goals
  • Experience with social media advertising, including but not limited to Facebook, Twitter and LinkedIn
  • Certified with DoubleClick Campaign/Bid Manager (preferably) or other DSP experience
  • Knowledge of Strata highly preferred
  • Proven ability to communicate, both verbally and written, with people at all levels of an organization

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