Job Type: Interim (W-2)
Location: Washington, DC
Posted: 3/1/2018

McKinley Marketing Partners’ large and well-known nonprofit client in DC is seeking a highly motivated Marketing Operations Specialist to join their team for a long-term contract. The ideal Marketing Operations Specialist has a diverse background in digital advertising campaign management/optimization (i.e.: Google Display Network, Social Media: Facebook, Pinterest) to help assist with optimal performance (increased CTR% display ads + engagement-time spent on landing pages). This position is fast-paced and data intensive with management of real time reporting and application of optimization techniques that leverage multiple data points across several platforms. The successful candidate will demonstrate exceptional skills in understanding priorities, be extremely organized with great attention to detail, able to leverage their technical, and optimization skills.


  • Set up and manage third-party ad server tracking codes (generating unique tracking code/UTM parameters that align with BI Analytics toolset)
  • QA ads tags, creative, and landing pages prior to trafficking ads to publishers for launch to ensure functionality and timeliness
  • Support the overall delivery of campaigns by ensuring timely trafficking of campaigns, performance optimization, troubleshooting and reporting. Entails campaign set up and trafficking according to campaign requirements. Trafficking occurs on publisher sites, ad platforms, and mobile platforms
  • Troubleshoot any campaign/creative issues that affect serving, tracking, implementation, or reporting
  • Work with digital channel experts in all aspects of Direct to Consumer marketing from creative to digital marketing and technology


  • Bachelor’s degree in Marketing or related field
  • Must have a basic understanding of code (CSS, html5, etc.)
  • Must have technical marketing knowledge of pixels, page load times, and uptime monitoring
  • Strong communication skills and comfort level in: selling ideas and concepts to senior management, effectively determining, and interpreting needs
  • Experience with marketing pixels/tags, tracking vs conversion pixels, ability to QA pixel firing
  • Ability to work independently but also in a collaborative, innovative, flexible, and team-oriented environment
  • Experience building, analyzing, and optimizing campaigns via DSPs preferred
  • Must have experience with all relevant software applications

Sign In

Not a member? Register

Related job openings

Marketing Specialist

Are you looking to work at a nonprofit organization and have helped lead and develop integrated marketing campaigns? Then we have a great opportunity ... see more

Digital Product Marketing Specialist

McKinley Marketing Partners is seeking a Digital Product Marketing Specialist for a project opportunity with a retail client in Irving, TX.  ... see more

Digital Marketing and Analytics Specialist

Are you a creative and innovative digital marketing professional looking for an opportunity to be an influential member of a great organization? Can ... see more

Client Services Specialist

Are you a dynamic client services professional looking to spread your professional wings in an organization where your contributions will make an ... see more

Digital Analytics Specialist

Are you a digital analytics professional with experience utilizing various complex tools and programs to provide insights and recommendations that ... see more

Senior Healthcare Marketing Manager

McKinley Marketing Partners Washington D.C. based healthcare IT client is looking for an interim Senior Marketing Manager to join their team. The ... see more

Marketing Manager

McKinley Marketing Partners’ financial services client in the Baltimore area is seeking a Marketing Manager to join their team for a long-term ... see more