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Job Type: Interim (W-2)
Location: Washington, DC
Posted: 5/3/2018

McKinley Marketing Partners’ large non-profit client in DC is seeking a Lead Generation Email Marketing Specialist on a contract basis. The Lead Generation Email Marketing Specialist will gather requirements, scheduling intake meetings with email vendors, and providing ongoing project updates to key stakeholders and business units. 

 Responsibilities: 

  • Develop agenda and lead weekly operational meetings with vendors and internal and external email teams
  • Manage the day-to-day executional details to ensure email campaigns are planned and executed accurately
  • Provide weekly status updates for Lead Generation team including roadmap, execution status, challenges, dependencies, reporting, and scheduling
  • Develop testing roadmap for monthly email campaigns (proficient in direct response a/b testing)
  • Develop and maintain testing roadmap for lead generation nurturing emails
  • Send 3rd party email partners monthly package of subject lines, HTML, and testing instructions
  • Identify target audiences for email campaigns to increase open rates, click through rates and conversions, and analyze performance
  • Leverage email marketing tools to develop transactional, promotional, and informational content strategies
  • Collaborate with digital marketing team in establishing a cross-channel lead conversion strategy

Requirements:

  • Work with email team to develop requirements, submit intake forms, attend IT/development meetings and QA proofs
  • Bachelor’s degree in Marketing or related field
  • 3+ years of email marketing experience
  • Knowledgeable about email best practices
  • Previous experience establishing URL’s, tracking links, promo codes, and landing pages
  • Previous experience working with agencies on email campaigns
  • Ability to multitask in a fast paced environment

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