McKinley Marketing Partners’ healthcare client in Falls Church is seeking an Email Marketing Specialist on a contract basis. The Email Marketing Specialist will write and edit for the Web, integrate print and electronic marketing and communications campaigns, and work with content-management systems.
- Writing and editing content for client site
- Using best practices in Web site architecture and principles of usability to create engaging content
- Work with both print and electronic products in a fast-paced environment
- Other content writing and image editing for the site as needed.
- Bachelor’s degree in applicable areas of study
- 5+ years of web editing and writing experience
- Previous experience using a ESP and CMS
- Demonstrable abilities and talents in site architecture, usability design, search-engine optimization (SEO), pay-per-click (PPC) campaigns preferred
- Knowledge of relational databases and Internet directories a plus