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Job Type: Interim (W-2)
Location: , District Of Columbia

McKinley Marketing Partners' has an on-going need for driven and innovative Email Marketing Managers to work on a contract basis for our clients in the Washington, DC area. As an Email Marketing Manager, you will be responsible for developing, executing, and optimizing a range of email campaigns. The ideal candidate has a “can do” attitude and enjoys a fast-paced environment to execute email campaigns regarding issues of priority to the organization.

Responsibilities:

  • Develop and implement the client’s email campaigns to achieve agreed upon objectives for internal business units while coordinating with all necessary stakeholders including legal and other business units
  • Design and execute tests to optimize campaigns
  • Work to ensure the health of the email data as well as the growth of the email list
  • Identify tactics to convert non-responders to active users
  • Identify and recommend opportunities for improved segmentation and targeted marketing, especially through the use of triggered email
  • Oversee campaign budgets and project utilization rates
  • Monitor list quality and ensure email is aligned with the client’s Brand voice
  • Be a champion of email governance and strict adherence to data management best practices
  • Analyze and report on email campaign performance on a weekly and monthly basis
  • Identify trends and opportunities for improved open, click-thru and conversion rates
  • Monitor agency performance and look for areas of improvement.

Requirements:

  • Bachelor’s degree in Marketing or related field
  • Minimum of 5+ years of experience executing email campaigns in a marketing/advertising agency or corporate marketing department
  • Experience in agency or client-service role preferred
  • Strong understanding of email communication strategies -- both written and visual, deliverability, and segmentation practices.
  • Strong analytical and technical skills, including experience using email distribution and reporting applications
  • Excellent written and oral communication skills

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