Job Type: Direct Hire
Location: Irving, Texas
Posted: 2/6/2018

McKinley Marketing Partners is seeking an Email Marketing Director for an upcoming position located in Irving, Texas.

Position Overview

  • Develop and execute email marketing initiative to support company business goals
  • Daily channel and campaign level performance analysis and optimization modifying email strategies to drive sales
  • Provide daily reporting and forecast feedback to ensure sales goals are met
  • Oversee the channel performance health metrics
  • Maintain vendor relationships to drive new opportunities
  • Review email design and content to ensure brand consistency is maintained
  • Work closely with development team on any new technical requirements or enhancements

Qualifications and Skills

  • Bachelor’s degree in marketing or related field of study
  • 5+ years of digital marketing experience, preferably within email marketing
  • Proven ability to manage, coach and lead team members
  • Coordinate projects; meet tight deadlines on short notice, and multi-task
  • Possess strong writing and editing skills and understand appropriate grammar, spelling and punctuation rules
  • Understand email best practices and stay up-to-date with changing trends

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