Job Type: Direct Hire
Location: Irving, Texas
Posted: 10/11/2017

Are you an email marketing guru?  Do you love staying up with the latest trends to apply them to company initiatives?  If yes, then you need to continue reading about this Email Marketing Associate position.  In this role, you will lead new and enhanced capabilities through collaboration with diverse teams including marketing, sales, analytics, and business technology. This is your chance to directly improve the online customer experience, drive key business results, and expand the digital marketing expertise for our energy client located in the Dallas metro area.

Position Overview

  • Drive and evolve the digital marketing and automation capabilities based on various inputs both external (e.g., emerging technologies, macro trends) and internal (e.g., Market Research, customer surveys, historical trends)
  • Collaborate with key stakeholders serving as digital marketing toolset expert and advisor on use of the company’s robust digital toolset (Salesforce Marketing Cloud and Adobe Platform)
  • Manage delivery of retention content including: design elements, copy, and results across footprint (website, mobile, email)
  • Manage online integrated cross-channel marketing efforts to achieve business objectives including channel placement and coordination
  • Stay apprised of the digital emerging trends and platforms, serving as a resource for Marketing and competitive intel

Qualifications and Experience

  • BA/BS required
  • MBA preferred
  • 4+ years work experience in a digital marketing, project development/management or business management
  • Solid written and verbal communication skills
  • Strong experience with Email Marketing tools (e.g. Salesforce Marketing Cloud, Silverpop)
  • Strong web analytics experience with Adobe Analytics, Google Analytics, etc.
  • Strong digital analytical and decision-making skills
  • Content management experience with tools such as Sitecore a plus
  • HTML, CSS or Adobe Photoshop skills a plus

Sign In

Not a member? Register

Related job openings

Email Marketing Manager

McKinley Marketing Partners' has an on-going need for driven and innovative Email Marketing Managers to work on a contract basis for our clients ... see more

Associate Brand Manager

McKinley Marketing Partners’ top international grocery store chain client is looking for a Packaging & Design Analyst to support overall ... see more

Marketing Specialist

Looking for a fun and collaborative Marketing Specialist contract (2-5 months) with a Reston, VA nonprofit? Then we have a perfect opportunity for ... see more

E-Mail Marketing Specialist

McKinley Marketing Partners’ has an ongoing need for E-Mail Marketing Specialists. The E-Mail Marketing Specialist will build, optimize, ... see more

Non Profit Marketers Needed!

McKinley Marketing Partners’ has ongoing marketing and creative needs for a diverse number of non-profit clients in the D.C. ... see more

Senior Marketing Manager

Are you a Senior Marketing Manager looking to join a rapidly growing management consultant firm? If so, we have an excellent opportunity for ... see more

Product Marketing Director

McKinley Marketing Partners’ Woodland Park, NJ client is seeking a dynamic Product Marketing Director to join their team. The Product Marketing ... see more