Job Type: Direct Hire
Location: Irving, Texas
Posted: 2/6/2018

McKinley Marketing Partners is looking for a Director of Digital Customer Acquisition for an upcoming opportunity in Irving, TX.   This position will be responsible for building, implementing, optimizing, and driving omni-channel digital marketing customer acquisition strategies for new digital customer growth and retention. 

Position Overview

  • Lead the strategic vision and plan for digital customer acquisition and retention across all marketing channels
  • Develop, manage, execute, and drive near and long-term strategies including roadmap to digital acquisition programs, quickly testing and measuring for relevance and return, and day-to-day tactics that increase revenue, digital conversion and overall margins
  • Responsible for growing digital sales by developing and executing search marketing, affiliate marketing, and data-feed optimization strategies to power advertising on third party sites
  • Responsible for the P&L of the acquisition channels, including budgeting and forecasting
  • Analyze results across programs, campaigns and segments and make actionable recommendations for improvement
  • Supervise on-boarding and day-to-day relationships with multiple third-party vendors, including contract negotiation and budgeting processes

Qualifications and Experience

  • Bachelor’s Degree in Marketing or related field
  • 6-8 years of marketing experience, with at least 2+ years in pure digital developing and executing digital marketing programs
  • Current experience with paid media, paid search, display; and analytics behind results
  • Experience with negotiating with and influencing search marketing vendors
  • Strong proficiency in leveraging paid traffic and search channels for increased digital engagement

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