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Job Type: Direct Hire
Location: Norfolk, Virginia

McKinley Marketing Partners’ Norfolk, VA healthcare client is seeking a Director of Customer Development and Marketing. Reporting to the VP of Marketing and Communications, the Director of Customer Development and Marketing will be responsible for:

-Managing a new healthcare plan brand and reputation
-Leading the development and implementation of customer acquisition and retention marketing strategies for the plan’s line a business
-Completing full customer journey experience
-Managing a team of marketing and communications professionals
-Developing and implementing CRM strategies and campaigns, as well as working in related technologies


-Bachelor's degree in Business Administration or Marketing required – MBA preferred
-Eight years of Marketing experience in health insurance, health plans, or healthcare 
-Strong digital marketing and project management skills
-Excellent critical thinking and systems analysis skills

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