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Job Type: Interim (W-2)
Location: Washington, DC
Posted: 2/15/2017

McKinley Marketing Partners’ large and well-known DC non-profit client is seeking an Direct Response Media Specialist for a long-term contract. The Direct Response Media Specialist will manage the planning, execution, and analysis of direct marketing efforts within the Direct Response Media channel that includes shared mail, newspaper, ride along programs (RAL), package insert programs (PIP), in addition to billing statement and magazine blow-ins.

Responsibilities:

  • Work with Direct Response Media’s agencies to develop monthly marketing campaigns, establish testing priorities, creative deliverables, and conduct reporting/analysis associated with ROI, as well as other key performance indicators
  • Identify testing strategies for Direct Response Media’s general market, enterprise community, and integrated marketing campaigns
  • Manage the strategic planning, execution, testing and reporting for the client’s magazine blow-ins
  • Work with Business Analysis, IT, TOC and Call Center teams to ensure projects are fully vetted and communicated to all stakeholders
  • Explore new creative to test monthly and work with creative agencies to execute breakthrough tests
  • Review and approve production proofs
  • Evaluate reporting and campaign performance results

Requirements:

  • Bachelor’s degree in Marketing or other applicable areas of study
  • 3-5 years’ experience in Direct Response Media insertion
  • Must work well cross-departmentally with the ability to manage multiple competing priorities in a fast-paced environment
  • Excellent verbal and written communications skills

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