What
Where

Job Type: Interim (W-2)
Location: Washington, DC

McKinley Marketing Partners’ large and well-known nonprofit client in DC is seeking a highly motivated Digital Quality Assurance Specialist to join their team for a long-term contract. The ideal Digital Quality Assurance Specialist has a diverse background in digital advertising campaign management/optimization (i.e.: Google Display Network, Social Media: Facebook, Pinterest) to help assist with optimal performance (increased CTR% display ads + engagement-time spent on landing pages). This position is fast-paced and data intensive with management of real time reporting and application of optimization techniques that leverage multiple data points across several platforms. The successful candidate will demonstrate exceptional skills in understanding priorities, be extremely organized with great attention to detail, able to leverage their technical, and optimization skills.

Responsibilities:

  • Set up and manage third-party ad server tracking codes (generating unique tracking code/UTM parameters that align with BI Analytics toolset)
  • QA ads tags, creative, and landing pages prior to trafficking ads to publishers for launch to ensure functionality and timeliness
  • Support the overall delivery of campaigns by ensuring timely trafficking of campaigns, performance optimization, troubleshooting and reporting. Entails campaign set up and trafficking according to campaign requirements. Trafficking occurs on publisher sites, ad platforms, and mobile platforms
  • Troubleshoot any campaign/creative issues that affect serving, tracking, implementation, or reporting
  • Work with digital channel experts in all aspects of Direct to Consumer marketing from creative to digital marketing and technology

Requirements:

  • Bachelor’s degree in Marketing or related field
  • Must have a basic understanding of code (CSS, html5, etc.)
  • Must have technical marketing knowledge of pixels, page load times, and uptime monitoring
  • Strong communication skills and comfort level in: selling ideas and concepts to senior management, effectively determining, and interpreting needs
  • Experience with marketing pixels/tags, tracking vs conversion pixels, ability to QA pixel firing
  • Ability to work independently but also in a collaborative, innovative, flexible, and team-oriented environment
  • Experience building, analyzing, and optimizing campaigns via DSPs preferred
  • Must have experience with all relevant software applications

Sign In

Email
Password
Not a member? Register

Related job openings

Digital Marketing Specialist

McKinley Marketing Partners is seeking a Digital Marketing Specialist for a project opportunity with a retail client in Irving, TX.  This role ... see more

Senior Digital Fundraising Strategist

McKinley Marketing Partners’ Arlington-area direct marketing client is looking for a Senior Digital Fundraising Strategist. The Senior Digital ... see more

Digital Communications Consultant

McKinley Marketing Partners is seeking a Digital Communications Consultant to help our leading technology and defense client drive digital ... see more

Email Marketing Specialist

McKinley Marketing Partners’ healthcare client in Falls Church is seeking an Email Marketing Specialist on a contract basis. The Email ... see more

Marketing Communications Specialist

McKinley Marketing Partners’ is seeking Marketing Communications professionals to join our team for a project opportunities. Position ... see more

Customer Experience (CX) Marketing Specialist

McKinley Marketing Partners is seeking an experienced Customer Experience (CX) Marketing Specialist for a short-term (4-6 weeks) project with an oil ... see more

Marketing Project Coordinator

McKinley Marketing Partners’ national health and human services nonprofit client in DC is seeking a Marketing Project Coordinator to join ... see more