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Job Type: Interim (W-2)
Location: Owings Mills, Maryland
Posted: 3/14/2017

McKinley Marketing Partners' large financial services client is seeking a Digital Marketing Specialist to join their team in Owings Mills, MD for a 6 month+ contract. The Digital Marketing Specialist will work with internal and external agencies to identify enhancements, implement development, lead user acceptance testing, and serve as a day-to-day contact for business partners.

Responsibilities:

  • Consult and coordinate with the marketing department on digital tactics of campaigns and other marketing-related initiatives as defined by the business segment
  • Monitor digital properties and report and analyze site metrics to ensure that digital properties meet business objectives and generate business results
  • Participate in the digital content release schedule
  • Help to ensure content specifications are met and adhere to style and standards
  • Develop expert knowledge of testing best practices, implementation, and analysis
  • Responsible for the daily activities to execute tests, coordinate with internal and external partners, run the tests, analyze the results, communicate the findings, and implementation
  • Partner with various internal groups (e.g. Legal, Marketing) to ensure that all of the client's digital properties are legally compliant and direct any enhancements needed to remediate

Requirements:

  • Bachelor's degree in Marketing or other applicable areas of study
  • Must have 3+ years of digital experience publishing on a content management system
  • Proven experience with web and/or mobile in a marketing role
  • Ability to work effectively with a variety of functional areas: Sales, Creative, Technical
  • Proven ability to research, identify, interpret, and prioritize market issues
  • Previous experience in the investment management/financial services industry preferred
  • Ability to work in a fast-paced environment and to juggle multiple projects and priorities

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