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Job Type: Interim (W-2)
Location: Dallas, TX

McKinley Marketing Partners is seeking a Digital Marketing Specialist for a project opportunity with a retail client in Irving, TX.  This role is responsible for the development and execution of on-going marketing activities for digital products and services to drive traffic, increase units and sales. This position will support different marketing functions that impact the customer’s path to purchase within the stores. In addition, this person will help ensure that the marketing strategy and communication are aligned across the organization by coordinating cross functionally and communicating with the digital team, marketing dept., merchandisers, vendor and agency partners. 

Position Overview

  • Assist in the development and versioning of creative elements across multiple channels and participate in photo shoots when necessary (includes coordination with vendor and agency partners for feedback and approvals)
  • Assist in the continuous improvement of in-store marketing elements; Act as a liaison for printer, agency and merchandising teams on new or high-impact elements including displays that support traffic-driving events and special promotions
  • Ensure projects are on track, within budget, and on strategy; provide support and guidance across the organization
  • Works cross functionally with a peer group to seek best solutions for overall business
  • Manage budget process from forecasting, estimating the reconciliation of programs to ensure financial goals are against plan and dollars are maximized
  • Support testing team to deliver POP elements to identified test markets on time and on budget
  • Manage assigned outside agency partners and vendors to assure alignment with the strategic vision and overall brand strategy
  • Regularly communicate with digital, marketing, merchandisers, field contacts, and internal support functions to help achieve business objectives

Qualifications and Experience 

  • Bachelors Degree in marketing or related field is preferred
  • Prefer 3+  years marketing / digital marketing experience
  • Strong organizational skills; process improvement
  • Effective verbal and written communication skills
  • Effective negotiating experience
  • Understanding of financial methodology to forecast and manage annual/period budgets

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